Local SEO & Google Business Profile Optimization
The work that helps local customers find you when they search. Site structure, on-page SEO, GBP setup, and review strategy — built for service businesses in Coshocton, Zanesville, Newark, and across Eastern Ohio.
Most Customers Pick Their Shop on Google.
Someone needs a detail, a tint, a haircut, a roof, a landscape. They open Google Maps. They tap the first three results. They read the reviews. They click through to the website. They book the one that loads fast, looks legit, and answers their question.
If you're not in the first three, you don't exist. The work below is what gets you there — and keeps you there.
What I Actually Do
Google Business Profile setup & optimization
Categories, services, photos, hours, products, posts. The free profile most local businesses still leave half-finished.
Service-area pages
A page per real service area you cover. Structured to rank for "[service] in [town]" searches.
On-page SEO
Page titles, meta descriptions, headings, internal linking, and image alt text — built from how your customers actually search.
Schema markup
LocalBusiness, Service, FAQ, and Review schema so Google can pull your info into rich results.
Review strategy
When to ask, how to ask, where to send them. Tied into the Follow-Up & Review Systems work where it makes sense.
Citations & local listings
Consistent NAP (name, address, phone) across the directories Google actually weighs.
What I Won't Promise You
Every "SEO expert" who guarantees a #1 ranking is selling something. Here's what actually happens:
- Local SEO compounds. The work I do this month tends to show up in rankings 30–90 days later, not overnight.
- Google doesn't promise rankings. Anyone who guarantees a #1 spot is lying to you.
- Reviews matter more than most people realize. A profile with 50 recent reviews beats a profile with 5 from 2022, every time.
- On-page work is reusable. Set it up right once and it keeps working. The recurring work is reviews, posts, and photos.
Want to know where your local SEO stands?
Have a site or thinking about building one? I'll review your local SEO setup as part of the free review.